Pratidin Shono : Bengali Podcast for Bengali Listeners Worldwide
Podcasts have become a quotidian niche for most individuals
these days. Whereas some people still have the confusion about the need for
podcasts because of the domination of “story” and “videos” in media, many are
finding this new medium very helpful. The reason behind this is the current
prevalence of the pandemic. The more options of streaming entertainment are
emerging; it is reflecting in the demand for more content. Thus, many content
makers are also getting their place to showcase their talent. According to
KPMG’s Media and Entertainment report 2020, there have been 29.3% boost in
podcast listeners in 2020 due to the corona crisis. India has the third-largest
podcast consumer market after the US and China with 57.6 million listeners on a
monthly basis, as per the PwC’s Global Entertainment & Media Outlook report
2020. Although mostly English podcasts are levitating in the market, several
regional languages based podcast services are rising. Praditin Shono, a Bangla podcast channel by the leading West Bengal daily Sangbad Praditin, is making
their place in the local and global market with quality content covering
diverse issues and news.
Another key charm of the channel is the
“Ladies Special” section where all the feminine issues – from daily life
struggles to empowering pieces by tenacious women figures – Pratidin Shono
covers a huge amount of content on the feminist theme. This afresh work has
already made a sound impact on Bengali news and podcast consumers. Pratidin
Shono has a whopping daily consumer activity of 7-8 thousand daily and 1.35
lakhs audience stat on a monthly basis in the present. The entire team and the podcast
channel are evolving according to the necessity of the audience which is why it
puts forward the prospective of becoming India’s one of the top podcast media
streaming services in the coming future.
References
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