What is Bangla Podcast

 

According to an annual report on American journalism, Podcast is a media platform that presents audio and video programming on the internet which is different from existing audio and video publishing because the podcast content gets automatically transferred to the user’s device’s memory which they can consume at their convenience. Bengali podcast, therefore, is the Bengali version of the podcast service that allows users to download the Bengali podcast content on their computer or phone rather than listening or watching on a live stream. These days, podcast services include real-time news updates to episodes of entertainment series. The following section is about the audience data, and where to find credible Bengali podcasts.

 

The Podcast audience data

The best way to track podcast audiences is to count the number of subscribers. As stated by reports approximately 27 million Americans including teenagers who are a large part of this demography. The current demographic reports and growing popularity of podcasts suggest a larger number of consumers in the future. The average age group is between 12 to 17 years. Moreover, the growth in MP3 sales indicates the flourishing popularity of podcasts among users. 

 

Finding Bengali podcast

Podcast services started off as a niche media platform that amateur enthusiasts got into to share their passion for speech. Even astronauts had made podcasts from space shuttles. However, the technology gained major hype when news media services like NPR, BBC started using the platform to present news updates. Following that many newspaper media companies started to follow this trending platform to showcase their content in order to enlarge their readership, especially amongst the youth. Video podcasting or vodcasting took the podcast experience a notch further by introducing visual elements to podcast media. However, the market for vodcasting remains insipid as the market for vodcasting devices is not as robust as the market of devices for audio podcasts. Pratidin Shono by Sangbad Pratidin, a leading media giant in West Bengal, publishes both audio and video podcasts in Bangla that includes daily news bulletin to uncharted historical events and interesting stories from all over the world. The service is one of the leading Bangla podcast channels in the market that deliver afresh and intriguing content. They publish several segments on other topics like movie reviews, Bengali literature or stories etc. Check out Pratidin Shono’s site to get a bewildering podcast experience in Bengali.

 

 

 

 

 

Reference:

http://www.arbitron.com/downloads/digital_radio_study.pdf

https://assets.pewresearch.org/wp-content/uploads/sites/4/2011/01/2006Executivesummary.pdf